Reach – The Promise Of A Life

The Promise Of A Life Album Cover Art

Reach – The Promise Of A Life
Icons Creating Evil Art
Release Date: 23/04/2021
Running Time: 38:17
Review by Beth Jones
10/10

Hands up who likes Queen?…(NB, if you don’t have your hand up, leave now, because I don’t need that kind of negativity, and for the record, you’re wrong!) Got your hands up? Good, good. Now keep them up if you also like Muse, and can stomach The Scissor Sisters, Mika, and Lady Gaga, and also quite liked the 60’s, 70’s, or 80’s, and all the collective musical genres they had to offer. Anyone who put their hands down can now also leave, as this probably won’t be for you – BUT!!!…Don’t go too quickly, because you never know, and opening your mind to possibilities can be highly enlightening.

Today’s musings from my increasingly unhinged middle-aged psyche are about Swedish boundary pushing Rockers, Reach, and their new album “The Promise Of A Life”. And, my fellow lunatics, if you’ve ever wondered what a soup made out of the artists mentioned in my opening paragraph would taste like, then your answer is right here. (That’s a normal train of thought to go through, right…Come on guys, throw me a frikkin bone; it can’t seriously be only me who thinks about these kinds of philosophical, 3am problems…)

Since their inception in 2012, Reach have achieved critical acclaim, building a unique sound that likes to challenge. This new release is every bit of that. Its individuality shows no bounds, and the band’s willingness to experiment is clear from the start, even in the opening track’s title – ‘New Frontier’. This track begins with ‘Wild West’ whistling, and then starts galloping across the desert bareback on a stallion, carrying a Fender Strat and a large swag bag full of insanity, attempting to connect with Ziggy Stardust and James Bond before they drive Elvis to the moon in a big red bus! (None of that happens in the actual song by the way, that’s just the picture it painted in my head when I was listening to it, inspired by the tones and rhythms that were being put in there by this bunch of lunatic geniuses!)

And that gives way seamlessly to Sister Gaga Scissors, for track 2, ‘The Law’. You get the general idea. The theme for Reach’s sound is ‘Theme? Who needs a theme! What even is a theme?! Flibble.’ It takes the anthemic qualities and showmanship of Queen, and throws a host of modern methodology at it, to create something that really can’t be pigeonholed into a genre. Instead, it simply exists, as a presence refusing to follow any logic, but in the best way imaginable. It’s familiar, but insanely different all at the same time. Every single song is unique, and there’s not one that isn’t an absolutely killer track.

We have 80’s-esque rock rhythms, mixed with chunky guitars, solid bass, synth that’s popped straight in from the New Romantics (See the middle 8’s in ‘Satellite’ for reference), soundscapes that make it undeniably modern, and vocal harmonies that will never die while the memories of early Queen are still kept alive. There’s elements of 70’s prog, and the Woodstock generation underpinning everything, too, as well as the occasional moment of funk akin to the likes of Prince, and the fine line of genius/madness is fully trodden when it comes to orchestration. It’s experimental mastery that just makes your brain feel like a lovely mess. It’s prog without pretention or aloof irritation, rock without safe normality, and pop with eons more talent. I mean this is just ridiculously good. I literally cannot fault anything about it. I would even go as far as to throw the word ‘iconic’ into the mix. If Freddy Mercury had still been alive, he’d have been all over these guys like a rash. Love, Love, Love it!!! I need more. Hell, even the front man’s name – Ludvig – suggests that he was born to be a musical prodigy and impresario. I’m now addicted. I need to lie down. Too much excited lunacy for one day. Everyone needs this in their lives.

‘New Frontier’ (Official Audio)

TRACKLISTING:
01. New Frontier
02. The Law
03. Young Again
04. Satellite
05. Motherland
06. The Seventh Seal
07. Higher Ground
08. Cover Traces
09. The Streets
10. Promise Of A Life
11. The Streets

LINE-UP:
Ludvig Turner – Vocals/ Guitar
Marcus Johansson – Drums
Soufian Ma´Aoui – Bass

LINKS:

Disclaimer: This review is solely the property of Beth Jones and Ever Metal. It is strictly forbidden to copy any part of this review, unless you have the strict permission of both parties. Failure to adhere to this will be treated as plagiarism and will be reported to the relevant authorities.

EMQ’s with REACH

Reach Logo

EMQ’s with REACH

Hi everyone! Welcome to our new EMQ’s interview with Stockholm, Sweden based Rock band, Reach. Huge thanks to guitarist/vocalist Ludvig Turner, for taking part.

What is your name, what do you play, and can you tell us a little bit about the history of the band?

Hi! My name is Ludvig Turner and I am the singing guitar player of Reach. Me and Marcus Johansson met during an audition, the band I was in at the moment was looking for a drummer and Marcus came to us. I remember thinking he was the coolest guy and a great drummer. We got along instantly and decided to start our own thing. We left the band he was auditioning for just weeks in, it was a good decision!

How did you come up with your band name?

When we started writing songs and trying to predict the future of Reach, we both wanted this band to be our place of joy. We said that we would always put the best of ourselves into the music and no matter what we would do what feels right. We would always be Reaching for the stars, a bit cheesy perhaps but that’s how it was. Reach felt right then and still feels right for us. The ever changing vibe in our music is something that defines Reach in my opinion. As we get experienced and or influenced by someone or something that is going to show in our music.

What Country/Region are you from and what is the Metal/Rock scene like there?

All three of us (Me, Zouf Ma´Aoui & Marcus Johansson) are all from Stockholm, Sweden. We have a good scene in general I’d say. Music is all over and there are bands and artists making music for most genres. Rock & Metal coming from Sweden, say Scandinavia, is of high quality if I may say so. There are many bands stretching the lines of a genre that’s easy to get stuck within certain frames. I´m proud to be a musician from Sweden and I’m proud of what our little country has given over the years to the listeners of pop & rock in the world.

What is your latest release? (Album, EP, Single, Video)

Our new album “The Promise Of A Life” is the third studio album we´ve released. Of Course, it’s our best one as well! The previous album “The Great Divine” was the first album we did as a three piece with me on vocals. I like to think that it was a new beginning of Reach. The first one we released, “Reach Out To Rock” is really nothing of what we are today but we´ve decided to stick with it and keep it in our discography since it is still a part of our history as a band.

‘New Frontier’ (Audio)

‘Promise Of A Life’ (Lyric Video)

‘Higher Ground’ (Official Video)

Who have been your greatest influences?

When I began playing music as a guitarist my biggest Idol became Gary Moore. I believe he still is. Over the last 10 years I really started appreciating the newer bands such as Muse, Awolnation, Panic at the Disco etc. Bands that experiment and write a bit more controversial music. There is a lot of cool stuff out there and if you dare to step outside the zone of rock n roll you´ll see that there is much more to discover. However, Black Sabbath was the first real band I listened to and the one that made me feel like the meaning of life is to play music.

If you could collaborate with a current band or musician, who would it be?

I mentioned Muse earlier! They have been a huge inspiration for me and it would be a dream to tour with them. I’d be way too nervous to do anything right but it is still a dream of mine.

If you could play any festival in the world, which would you choose and why?

A full Wacken would be very cool! Hehe.

What’s the weirdest gift you have ever received from a fan?

Love… No, but Marcus gets a lot of fanart when he´s like a knight on a horse n stuff! That is really cool!

If you had one message for your fans, what would it be?

We love that they love what we do! We always wish you guys the best and we would like you to keep on listening to music and to keep on attending shows! Performing live is what inspires us to write music and many of our friends think the same. Keep going to shows and we promise to do our very best to make them as good shows as possible!

If you could bring one rock star back from the dead, who would it be?

Chris Cornell. Gary Moore is on the same list and the same placement. Chris Cornell is such a huge influence to me as a Singer and I’m the kind of fan that thinks every song with him singing is a brilliant song!

What do you enjoy the most about being a musician? And what do you hate?

Performing live is a feeling I only experience doing so. Writing songs is something I get excited about because I love the feeling of recording something and thinking: ”I’ve never heard this before; I’ve created something unique!”. What I hate is when I wrote something that’s shit. I can get stuck in my song writing and not produce a single good song for months. That is terrible because I start thinking that I’ve ”lost it”. I panic for a while but eventually it comes back and all is good. But that time of not being able to write music I think it sucks so much.

If you could change one thing about the music industry, what would it be?

I believe it is where it’s supposed to be. I could say that streaming services have ruined chances of income for bands but then again without them we probably wouldn’t have been able to distribute our music world wide. It’s a difficult question and I don’t want to rush into the subject with what is good and bad and what should be changed. We don’t focus too much on the industry like that, I’d say we try to adapt and when there’s a chance for us to make a move that could change something in the industry for the better, we’ll take it!

Name one of your all-time favourite albums?

“The 2nd Law” by Muse is one of mine!

What’s best? Vinyl, Cassettes, CD’s or Downloads?

I wanna say vinyl to be cool but I stream like 98% of the music i listen to.

What’s the best gig that you have played to date?

One of the first gigs we did, when Reach became the trio it was supposed to be, was a festival in Warsaw. A huge one with 4 stages and our time was at 10 in the evening on the stage just at the entrance. We had a few thousand people listening and singing along in the sing along (it’s not always like that). It just felt like ”YES! This is Reach and THIS is what we’re gonna do!”

If you weren’t a musician, what else would you be doing?

I’d be working on a boat in Stockholm’s archipelago!

Which five people would you invite to a dinner party?

One dictator, because that would be interesting. Gary Moore, I could fan girl over him. Jared Leto, tell him how lucky he is to be a freakin model, awesome Singer & a cool actor. Elon Musk, he’s awesome and I’m a space nerd when I’m not rocking out! Last one is for…Roger Penrose. Another nerd guilt guest. I’d Ask him about conformal cyclic cosmology! Sounds strange? It is! Check him out and you’ll see why he’s my last guest.

What’s next for the band?

Touring after summer if it’s possible. If not then new album. I’d like to release a 20 song album!

What’s next for the band?

We have a tour with H.E.A.T. coming up!

What Social Media/Website links do you use to get your music out to people?

www.reachtheband.com/
www.facebook.com/reachofficialsweden/
www.instagram.com/reachband/
www.reachbandofficial.bandcamp.com/
www.open.spotify.com/artist/4PAH2hYK4vEvxLEwCg9zQ2
www.youtube.com/channel/UC_9sW3bIi7oD6mHhbq8rs8w

Jaffa Cakes! Are they a cake or a biscuit?

Love me some Jaffa Biscuits!!

Thank you for your time. Is there anything else that you would like to add?

Thank you for inviting Reach to this interview. It’s been a pleasure and i enjoyed the questions. These things give a little hope of brighter future so we’re happy to do these interviews.

To our previous listeners, thank you for staying with us for almost 10 years and to all our new followers, welcome to our weird little family. We love you!

Cheers / Ludvig

Reach Promo Pic

Disclaimer: This interview is solely the property of Ever Metal. It is strictly forbidden to copy any part of this interview, unless you have the strict permission of said party. Failure to adhere to this will be treated as plagiarism and will be reported to the relevant authorities.

Tyketto – Reach

Reach Cover

Tyketto – Reach
Frontiers Music srl
Release Date:  14/10/2016
Running Time: 57.47
Review by Dawn “The Metal Priestess” King
9/10

What is the first thing you think of when you hear the name Tyketto? Well, if you are anything like me, it would be their smash hit song “Forever Young” which is a shame, as there is far more to this band than the one track they are mostly known for.

Hailing from New York City, this hard rock band was put together by former Waysted singer Danny Vaughn and Brooke St James (guitar), Jimi Kennedy (bass) and Michael Clayton (drums) completed the original line up.

By 1990, they had signed to the famous Geffen Records and released their debut album “Don’t Come Easy” (featuring the aforementioned Forever Young) but the rise of the grunge sound in 1991 saw Tyketto’s hopes of a big breakthrough begin to fade. The band eventually split in 1996.

However, they reformed in 2004 for a reunion tour with the full original line-up but this was to be the last time they all performed together. Personnel changes, especially in a long-running band such as Tyketto, are inevitable but they continued to fight and 2014 brought the 25th anniversary of the band forming and, with it, major touring plans and bookings.

2016 saw the release of their latest album, along with some fantastic new members. Brooke St James has been replaced by riff master Chris Green (Rubicon Cross, Furyon) and the unstoppable 2016 line up also includes full time keyboardist Ged Rylands (Tygers of Pan Tang, Ten, Rage of Angels) and bassist Chris Childs (Thunder, Shadowman)

Recorded at the famous Rockfield Studios in Wales (also used by the likes of Rush, Queen and Oasis) lead vocalist Danny Vaughn says of the new album “we unanimously decided on Reach as the title of the album as it defines who this band is in 2016. We have a new energy, some incredible new members, and a fresh outlook to the future.”

Drummer Michael Clayton adds: “We have decided to expand our musical boundaries and introduce our friends around the world to Tyketto 2016. But rest assured that all the songs on Reach still carry the trademark melodies and choruses our fans have grown to love over the decades.”

At which point I breathed a huge sigh of relief. I only have the album “Don’t Come Easy” in my cd collection, stumbling across it years after it had been released, but I loved the whole sound, production and ambience of the album. It was one of those albums you could dance around the living room to while, at the same time, enjoying the riffs and heaviness of a hard rock band.

Suffice to say, Reach is very much the same. While there is an argument that a band needs to evolve their sound to attract new and younger fans, there would also be a counter argument that says they also need to keep, even just a little bit, of what their older fans have come to know and love. Classic examples of a band completely changing their sound to “evolve” would be Queen’s Hot Space and The Scorpion’s “Eye to Eye” neither of which, in my opinion, really worked.

But with Reach, the trademarks are still there and the production and level of musicianship is outstanding.

The album opens with the over the top title track that is just pure magic and is reminiscent of Tyketto of a by-gone age. “Kick Like a Mule” sounds a lot like Aerosmith and the drums and bass on “Big Money” make it my favourite on the album.

Danny Vaughn, considered one of the finest vocalists in the business, sings his lungs out, Chris Green literally shines on “The Run” and for lovers of the power ballad there is “Letting Go”, the acoustic intro and harmonising backing vocals making it one of the most haunting tracks on the album.

I absolutely love this album and could play it time and time again without getting bored with it. This is a band who really don’t know when to give up and why should they? They have fought tooth and nail to get to where they are, and it’s a position they thoroughly deserve. They are one of those bands who should be bigger than they are but I think coming onto the scene a few years before the grunge epidemic happened was their biggest downfall. Kids wanted something different to listen to at the time and, despite the talents and musicianship of Tyketto, they weren’t what the kids wanted.

Hopefully, those kids have now grown up and can appreciate just exactly what is was they were missing out on! Tyketto are a fantastic band and this album shows that. Contrary to a few other reviews I have read that say there are a few fillers on here, I think this is a great album from start to finish. All killer, no filler as the saying goes.

As far as melodic hard rock goes, Tyketto are one of THE best and nearly 30 years in the business proves it!

TRACKLISTING:
1. Reach
2. Big Money
3. Kick like A Mule
4. Circle The Wagon
5. I Need It Now
6. Tearing Down The Sky
7. Letting Go
8. The Fastest Man Alive
9. Remember My Name
10. Sparks Will Fly
11. Scream
12. The Run

LINE-UP:
Danny Vaughn – Vocals
Chris Green – Guitar
Jimi Kennedy – Bass
Micheal Clayton – Drums
Ged Rylands – Keyboards

LINKS:

Promo Pic1

Disclaimer: This review is solely the property of Dawn ‘The Metal Priestess’ King and Ever Metal. It is strictly forbidden to copy any part of this review, unless you have the strict permission of both parties. Failure to do adhere to this will be treated as plagiarism and will be reported to the relevant authorities.